On May 15, Randstad KK announced the results of a survey on the most attractive company to work for. Randstad KK is the Japanese subsidiary of Randstad NV, the Dutch multinational human resource consulting firm, one of the largest of its kind in the world. The Employer Brand Research survey was conducted to find the most appealing company to work for in 2019, based on global standards.
According to the results collected from about 7,000 people in Japan, the most favored company was Suntory HD, followed by Ajinomoto in 2nd position, and Toyota Motor Corporation in 3rd position. On the other hand, Apple Japan was ranked 1st among overseas companies for the 2nd year consecutively. Amazon Japan came in 2nd and P&G in 3rd position. Additionally, separated by industry, TOTO came in 1st in the construction, real estate, and housing-related industries. Japan Post, which owns Japan Post Bank and Japan Post Insurance, came first in the finance and insurance industries, the same as last year. Seven & I Holdings topped the poll for the first time in the trading, wholesale, and retail businesses category. In the featured company category, Google Japan was selected as the top company for the 3rd year consecutively, followed by Calbee in 2nd place, and Yahoo coming 3rd.
If we take a close look at the domestic ranking, Suntory HD （1st in the ranking） made the top 10 companies in 9 out of 10 positive indicators such as “comfortable work environment,” “contribution to society and environment （CSR）,” and “interesting work.”
Subsequently, Ajinomoto （2nd in the ranking） entered in the top 10 companies with 6 out of 10 positive indicators, such as “achievable work-life balance,” “long-term stable employment opportunities,” and “comfortable work environment.”
Toyota Motor Corporation （3rd in the ranking） came in 1st in 6 positive indicators; “company’s healthy financial position,” “long-term and stable employment opportunities,” “high chances of career growth,” “use of innovative technology,” “high social evaluation,” and “satisfying salary and welfare benefits.”
Acquiring and retaining talented people is the key for continuous growth of a company and helps in surviving global competition. Japan is facing a low birth rate and aging population, therefore, securing human resources is a major issue. In such situations, it’s beneficial to pursue growth by following the initiatives of such companies. Also, job seekers who want to work in global environments could consider these initiatives as one of the indicators in their decision making during their job search.
This online survey was conducted from December 14 to December 24, 2018, on 6,746 Japanese men and women in the age group of 18 to 65. The survey featured 225 companies, asking about the awareness of the company names and whether the participants wanted to work for those companies, which in turn indicated the highly rated companies. It also asked about positive indicators that job seekers consider important when selecting a company for employment.
[Website] Employer Brand; Randstad—one of the largest human resource service firms in the world
jopus Editorial Dep.
